Attitudes, Beliefs, and Attitude Formation (8B) Practice Test

Researchers tested the elaboration likelihood model (ELM) using a campus message encouraging students to use a new tutoring app. Participants either read a detailed, evidence-based message (strong arguments) or a brief message with minimal evidence (weak arguments). In both conditions, the message was attributed either to a well-known professor (high source credibility) or an unfamiliar student (low source credibility). Participants were also told either that the policy would affect them next semester (high personal relevance) or in four years (low personal relevance). Attitudes were measured immediately and again 3 weeks later.

Which outcome is most consistent with ELM predictions about durable attitude change?

In a study of social influence, participants completed a perceptual judgment task in small groups. Each trial required choosing which of two lines was longer. The task was easy when done alone. In the group condition, confederates unanimously gave an incorrect answer on several trials. Participants then provided their answers aloud.

Which outcome is most consistent with the theory presented?